This course peels back the layers of the sponsorship ecosystem. Learn how to analyze assets, create powerful sponsorship packages, and execute activation strategies that drive business development and brand engagement.

• Duration: 10 Weeks
• Start Date: May 26, 2026.
• Professor's Visits (Tbilisi): * May 25 – May 29, 2026.
  • July 13 – July 17, 2026.
• Modality Blended (Tbilisi + Online).
• Language English.
• Tuition Fee: €1,300.
• Study Plan Highlights:
  • The Sponsorship Toolbox & Asset Analysis.
  • Creating, Pricing, and Negotiating Packages.
  • Managing and Activating Sponsorships.
  • Storytelling, Engagement, and Result Measurement.

Also Available: Discover the Barcelona Study Tour!

In addition to our training courses in Tbilisi, we offer a standalone opportunity — an exclusive Study Tour to Barcelona. This program is specifically designed for those who seek exclusive access to world-class sports facilities and want to gain knowledge directly in the heart of the industry.