An innovative program providing the tools to apply marketing concepts to sport management. Students will learn about market research, digital tools, and strategic communication plans to gain a first-mover advantage in the sports industry.

• Duration: 10 Weeks
• Start Date: March 10, 2026.
• Professor's Visits (Tbilisi): * March 9 – March 13, 2026.
  • April 27 – May 1, 2026.
• Modality Blended (Tbilisi + Online).
• Language English.
• Tuition Fee: €1,300.
• Study Plan Highlights:
  • Market Analysis & Research.
  • Sport Consumers & Stakeholders.
  • Marketing Mix: Development & Management.
  • Strategic Marketing & Communication Plan.

Also Available: Discover the Barcelona Study Tour!

In addition to our training courses in Tbilisi, we offer a standalone opportunity — an exclusive Study Tour to Barcelona. This program is specifically designed for those who seek exclusive access to world-class sports facilities and want to gain knowledge directly in the heart of the industry.