This course explores the dynamic relationship between fans and sports entities. It provides participants with modern methodologies and best practices to improve fan identification, retention, and the overall fan experience.

• Duration: 5 Weeks.
• Start Date: March 9, 2026.
• Professor's Visits (Tbilisi): March 9 – March 13, 2026.
• Modality Blended (Tbilisi + Online).
• Language English.
• Tuition Fee: €700.
• Study Plan Highlights:
  • Key Concepts of Fan Engagement.
  • Understanding the Fan & Psychology.
  • Fan Engagement Strategy Development.
  • Actual & Future Trends in the Industry.

Also Available: Discover the Barcelona Study Tour!

In addition to our training courses in Tbilisi, we offer a standalone opportunity — an exclusive Study Tour to Barcelona. This program is specifically designed for those who seek exclusive access to world-class sports facilities and want to gain knowledge directly in the heart of the industry.