An innovative 10-week program focused on modern sport marketing concepts and operational tools. Students will gain actionable skills necessary for market research, positioning new sport products and services, digital communications, and developing high-impact marketing plans.

• Duration: 10 Weeks
• Start Date: October 6, 2026
• Modality Blended (Tbilisi + Online).
• Language English.
• Tuition Fee: €1,300 (-10% Early Bird discount applies for enrollments completed by the end of August).

• Why This Course? (Core Benefits):

  • Commercial Optimization: Learn how to properly package and price sports services and products.
  • Data-Driven Marketing: Analyze consumer behavior, segmentation, and effective positioning.
  • Actionable Plan: By the end of the course, you will have a fully customized, comprehensive marketing and communication plan blueprint for your company or club.

  Course Structure & Modules (Syllabus):

  1. Introduction to Sport Marketing and Sport Markets
  2. Sport Consumers, Stakeholders, and Market Research
  3. Sport Services and Commercial Opportunities
  4. Marketing Strategy: Objectives, Segmentation, Positioning, and Value Proposition
  5. Marketing Mix, Communication, and Marketing Plan Development