On June 20th, Tbilisi hosted a landmark event at the Radisson Blu Iveria Hotel—the first Sports Education Forum in Georgia. Held within the framework of the strategic partnership between the Johan Cruyff Institute and the Jano Bagrationi Sports Academy (JBS), the forum marked a new era for the country's sports industry.
The one-day forum was dedicated to raising awareness about the vital role of sports education and introducing global industry trends to the local market. Leading figures from the international sports world gathered to discuss:
Attendees had the unique opportunity to learn from legendary athletes and seasoned professionals who have shaped the global sports landscape.
Key speakers included:
Founded by the legendary Johan Cruyff, the Institute is a world-renowned leader in sports management education. Through its partnership with the Jano Bagrationi Sports Academy (JBS)—an institution dedicated to providing Georgian youth with both athletic and academic excellence—the future of Georgian sports looks brighter than ever.
"Our mission is to prepare the next generation of sports leaders through education. This forum allows us to foster growing sports ecosystems like Georgia's and connect with professionals committed to innovative, ethical, and sustainable management," — Edgar Romero, Head of Corporate Relations at Johan Cruyff Institute.
Official Partner: The forum was proudly supported by "Mtisl Tskali" (Mountain Water), a brand dedicated to promoting health, physical activity, and a healthy lifestyle across Georgia.
The Sports Education Forum 2025 stands as a cornerstone for building a professional, knowledge-based sporting future in Georgia.
