A comprehensive 10-week program introducing the key aspects of strategic management. Gain the expertise needed for strategic planning, sector analysis, and high-level decision-making to manage successful sports entities.

• Duration: 10 Weeks
• Start Date: October 6, 2026
• Modality Blended (Tbilisi + Online).
• Language English.
• Tuition Fee: €1,300 (-10% Early Bird discount applies for enrollments completed by the end of August).

Why This Course? (Core Benefits):

• European Accreditation: Earn an internationally recognized, blockchain-verified credential directly from Johan Cruyff Institute.
• Executive Strategic Tools: Master competitive evolution analysis, organizational diagnosis, and the implementation of the Balanced Scorecard.
• Professional Flexibility: Highly adaptable online learning framework seamlessly combined with high-impact, face-to-face sessions on campus in Tbilisi.

Course Structure & Modules (Syllabus):

1. Introduction to Strategic Management in Sports
2. Elements of Internal Analysis and Team Management Tools
3. External Environment Analysis, Diagnosis, and Strategy Formulation
4. The Balanced Scorecard and Customer-Centric Approaches
5. From Strategy to Execution and Management Innovation